The problem
Breaking into film and TV runs on word of mouth and closed networks. Early-career crew have empty credits, a last job behind a bar, and job postings that all ask for the same six things without telling you which two actually decide it.
Generic AI tools make this worse, not better: they hand you a polished CV you can’t defend when someone reads it back to you in an interview.
The move
Friday takes the opposite position — it coaches instead of writing. It scores your CV against how this industry actually hires: how credits get read, why crew-list order matters, what a first job in the camera department is really asking for. Then it asks questions until you can articulate your own experience — which happens to be the exact skill the room tests next.
Under the hood
Designed, built and shipped in a single week using AI-assisted development end-to-end — strategy, design system, LLM-driven coaching flows and the application layer. The interesting part isn’t the model; it’s the domain data underneath. Patterns of how productions actually hire are encoded into the product, so a general model stops averaging every industry at once and starts giving specific advice.
The system remembers: answers you give once follow you into every future cover letter, practice interviews know which role you’re chasing, and logged outcomes — interview, offer, rejection, silence — feed back into what Friday suggests next. The coaching compounds.
Why it matters
Friday is in private beta with crew who are using it to land their first roles, tell the story of their own work, and walk into rooms able to defend every line on the page. Self-representation is a skill, not a document — and it’s the skill that decides who gets a chance.